While you may be familiar with Hollywood employing musicians and bands to sell their movies, it's not unique to film. You might be surprised at how prevalent this technique is in the games industry.
In video games, using songs to market individual titles or create original soundtracks is undertaken with much more subtlety. Unbeknownst to many, games have been seeking out musicians for years and understandably so, because music is crucial to video games.
Before there were voices or speaking characters in games, there was simply music or 8-bit noises that we The Legend of Zelda and his occasional "Hyaaah"'s were all we had and yet, he's one of the most iconic characters of all time.
interpreted as a means of understanding our characters and building emotive relationships with them. Link from
The importance of music is paramount and it has long been a part of video games but now there are songs specifically written for video games and I'm not talking about orchestral scores, but individual songs released for games or to accompany them.
In 2004, Halo 2 was released alongside a soundtrack for the games which was comprised of music from the game itself by composer Martin McDonnell alongside music inspired by the game from popular bands at the time, Breaking Benjamin, Incubus and Hoobastank.
The reviews were mixed, many feeling that the inclusion of these bands was unnecessary but some found it to be incredibly refreshing, back then video game music was only just beginning to be accepted and revered with the same level of regard as film soundtracks. A second volume of the Halo 2 soundtrack was later released and many critics of volume one hailed it as the unofficial "official" soundtrack of the game.
Of course, one franchise which has been heralded for it's soundtracks is the Grand Theft Auto series. The first few games included a few musical artists but most of the music was comprised of homages to certain genres and bands. Rockstar realised that for many fans, one of the most memorable parts of their games are the radio stations. By GTA: San Andreas, Rockstar had music from huge bands such as Rage Against The Machine, Cypress Hill, David Bowie and Billy Idol to name a few, as well as incorporating in-game fictional bands like Lovefist and sampling music from the previous games. Furthermore, after using the Seryoga song King Ring in their trailer for GTA IV, Rockstar contracted the Belarusian rapper to compose an original track (Liberty City: The Invasion) specifically for the game.
The radio stations in the GTA series are so integral to the games popularity, many players have come across music they would have otherwise been ignorant to, a fan who enjoys rock music might become a fan of another genre based purely on the connection between the game and the soundtrack. Admittedly, there are songs I never cared for until I heard them in games.
Similarly, I hadn't heard of Tinie Tempah until hearing him on the Assassin's Creed Brotherhood advertisements on TV. Although his music isn't used in-game, I now associate it with the Assassin's Creed games and have since actively sought out his music.
A more obvious game series that utilises the music of various bands is Rock Band. Many bands showcased in these games released new versions of their songs specifically for Harmonix to use. Employees of the company also had a chance to promote their own bands within the game, apparently almost all of the development team are in bands or are musicians. Bang Camaro, Anarchy Club and The Main Drag are just a few bands featured in the games made up of Harmonix employees!
Certain songs by established artists in Rock Band, such as Carry On Wayward Son by Kansas (originally released in 1976) have re-entered popularity and are now embraced by a younger audience in a complete opposition to the bands usual demographic. The music used in the Rock band series even has multiple playlists or tags on music apps like Spotify and Last.fm due to it's popularity.
Then there are the songs that cross-over two different games completely, like the inclusion of a rather familiar track from the Portal credits finding its way into the Rock Band downloadable catalogue. Still Alive by Jonathan Coulton was already a fan favourite but being able to play the track and sing along to the maniacal lyrics was a perfect harmony (pun intended... and now highlighted so you appreciate it). Not to mention the fact that it was a free download. Oh, and the other fictional Valve band I previously mentioned, the Midnight Riders, now have songs on the Rock Band marketplace too.
This week saw the release of GTA V, the most expensive game made to date. With it the industry is beginning to get more complex, making more money than ever before and mimicking the film industry. While it is impossible to say what other factors will be harnessed (just think about how many ads for video games you saw in the cinema this year), it would be interesting to see how this pairing of original musical tracks and major video game releases blossoms.
Or, alternatively will it die a staggered death and be looked back on with furrowed brows and murmurs of "who thought that would be a good idea?" What do you think? Do you like the idea of your favourite bands or artists scoring original tracks to coincide with the release of a video game or would you rather keep those worlds entirely separate?